Third, as a business profile, you get access to ads within Instagram so if you want to do some paid promo, it’s easy and accessible. Ultimately, these numbers let you iterate as you continue to create content, ultimately giving your audience more of what they want. Analytics will let you know where your followers are from, what time they are online, and what types of content perform the best. Second, you will get access to the analytics–by far the most valuable. Switching your Instagram profile from a personal account to a business account will unlock several powerful features for you/your brand to take advantage of.įirst, you will receive call-to-action buttons allowing customers to easily contact your business. Change your profile to a “business profile” When it comes to brand marketing, Instagram stories are a great place to, you guessed it, tell a story. Since then, the platform has added in a live feature, multiple filters, location tagging, and the incorporation of gifs. Instagram stories were released in August of 2016, and haven’t looked back. Leverage stories to get more eyes on your brand

We like our walks to work #MakingOurWayDowntown #fortlauderdale #florida #marketingĪ post shared by Cave Team on at 3:04pm PSTĥ. Here’s a reel we made earlier this year as an example. Play around with trending sounds and content types to see what fits your strategy best. Reels are under 60 seconds and in a vertical format. Instagram released Reels to compete with TikTok and, in doing so, started prioritizing Reels over other types of content. Since Reels were added to the platform in mid-2021, they have taken off. Here are a few ways to make sure your page is running at top speed. This move makes it harder for businesses to grow their following, making optimization even more important. Not only have they incorporated new features to combat Snapchat, but they’ve also removed access to the platform for many third-party applications. Instagram has made plenty of changes recently. If you’re building a business, Instagram can be a great tool to use. In this article, we will go through how to optimize Instagram for your business or personal brand. Join me, Piia, as I adventure around the world, near and far.Is your marketing not leading to quality leads and sales? If so, book a consultation with one of our digital strategists and get some fresh ideas and a marketing roadmap. Exciting and unforgettable experiences by a traveller, adventurer and dreamer who loves new cultures, foreign languages, inspiring people, healthy food and exotic drinks. Bustling cities, pristine beaches, beautiful nature, countryside charm.

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